Organic Food
For many reasons, organic food, once the domain of specialty health food stores and niche 'natural foods' cafés, have become increasingly mainstream. Several social, cultural and economic trends have converged to create the new demand and interest in organic food, including concerns about the environment, adulterants and toxins in the food supply, issues of sustainability and an increasing contempt for and rebellion against large corporate agriculture and the 'fast-food' industry. Ironically, large corporate agriculture is now pouring more capital investment into its organic food divisions than every before, but understandably - and perhaps justifiably - average people are suspicious, considering such corporate interest in organic food to be little more than 'greenwashing,' or simply labeling organic food products as being such when they are in fact not.
One of the forces behind the increased interest in organic food is the 'Slow Food Movement,' which began in Europe as a reaction against American fast food, which has infiltrated almost every nation on earth. It is also an indication of another trend however, which has been summarized among secessionists in the Pacific Northwest as 'Disengage, Localize and Connect.' In the face of economic uncertainty, volatile oil and energy markets, concerns about increasing corporate control over society and awareness of environmental and sustainability issues, regions and communities across the U.S. - and even the world - are increasingly turning inward. Weekend Farmer's Markets featuring locally-grown organic food products have become increasingly common across the country and are growing in popularity.
Meanwhile, major grocery chains are putting in extensive organic food sections. Safeway, a national grocery chain that operates primarily in the Western U.S., is increasingly offering organic food grown by farmers in the immediate area (within a 50 - 100 mile radius of the store outlet). Fred Meyer, a chain with headquarters in the Pacific Northwest, also offers organic food selections from local sources.
Organic food is now grown throughout the country, but primarily in the Pacific Northwest and California; farmers in Baja California are also increasingly turning to the production of organic food in order to meet the demand.
Historically, organic food has been more expensive than standard produce. However, the recent explosion in oil prices has caused dramatic increases in the price of many foods, primarily due to transportation costs. However, because organic food is usually raised locally and does not travel far, these prices have not risen as dramatically. The result is that organic food is now competitive with other produce.
